The Tech-Fluent Marketer

The product works.
Now make it grow.

I help B2B tech founders and their teams figure out why growth stalls, and fix it. From ICP clarity and positioning to a sales process that doesn’t rely on improvisation.

Get a free positioning audit
Christophe Dujarric

We Worked Together

Christophe is a driven product director, who has a 360 view of his business. He has a lot of ownership and a great deal of experience that help him make informed recommendations on product roadmap priorities that can drive more revenue and customer satisfaction.
Fred Plais

Fred Plais

Platform.sh/Upsun CEO

Thank you for these wonderful years working by your side. I was lucky enough to have a front-row seat to everything you brought to the team and to GTM in particular whether it was much-needed leadership and management, or your experience and insights on countless topics. It was both a pleasure and an honor. ❤️
Jay Cormier

Jay Cormier

Developer Experience Engineer

Christophe demonstrates a rare ability to quickly master complex technical subjects, distill them into a clear vision, and communicate that vision effectively to teams, leads, and clients. He is someone you can rely on.
Sébastien Charrier

Sébastien Charrier

Bump.sh CEO

Christophe is a passionate and tireless creative, always ready to roll up his sleeves to tackle the most complex challenges. He dives deep into the most technical products to truly master them, enabling him to discuss them with precision—even with the most expert audiences.
Yoan Gross

Yoan Gross

Product Manager at Bump.sh

Christophe is a team player with an eagerness to learn. He doesn’t take everything for granted and deepens the knowledge needed to take his own position in difficult challenges.
Emiel van der Wal

Emiel van der Wal

Strategy and Management Consultant

Christophe combines analytical rigor, dedication, and strong execution-bias with excellent communication, people and reporting skills. Especially his creativity, ‘out-of the box’ thinking and drive are remarkable.
Sven Bakkes

Sven Bakkes

COO at iOpener Media GmbH

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Unclear messaging

When your team can’t write the message, the problem isn’t the words. If your marketing team struggles to explain what your product does and for whom, it’s rarely a writing problem. It’s a signal that your ICP isn’t sharp enough, or that your positioning hasn’t been tested against real market conversations. I help you go back to the source, so that everything downstream — content, sales pitch, onboarding — becomes easier to align.

  • ICP definition and validation grounded in real evidence
  • Positioning tested against actual market conversations
  • Messaging that reflects genuine product expertise, not marketing spin
  • Alignment across marketing, sales, and product on who you’re really selling to
Work on your positioning
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Stalled pipeline

Good conversations that go nowhere are a process problem, not a product problem. You’re talking to the right people but deals stall, timelines slip, and every call feels like starting from scratch. The issue is usually the absence of a repeatable sales process built on real signals, not gut feel. In 90 days, we can go from unclear traction to a pipeline you can reason about and build on.

  • A sales process proven in real customer conversations
  • Discovery and qualification built around your actual ICP
  • A pitch that travels without you in the room
  • Pipeline visibility that doesn’t depend on the founder’s memory
Build your sales process
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Product-market gap

Building a great product is not enough. The market needs to meet it halfway. Most technical founders I work with know their product deeply. What’s harder is maintaining a clear line between what you’ve built, what the market actually needs, and how to close that gap without losing momentum. That’s the conversation I’m good at having, because I’ve been on both sides of it.

  • Product discovery rooted in market signals, not internal conviction
  • Roadmap decisions that connect to real customer pain points
  • A shared language between product, engineering, and go-to-market
  • Execution that stays aligned as the company grows
Align your product and market

Not sure where to start?

Most founders and leadership teams don’t start with a clear brief.

They start with friction: unclear priorities, slow execution, or growth that doesn’t match the effort invested.

That’s normal.

My role is to help you make sense of where the real problem is, and decide what to tackle first.