The product works.Now make it grow.
I help B2B tech founders and their teams figure out why growth stalls, and fix it. From ICP clarity and positioning to a sales process that doesn’t rely on improvisation.
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Unclear messaging
When your team can’t write the message, the problem isn’t the words. If your marketing team struggles to explain what your product does and for whom, it’s rarely a writing problem. It’s a signal that your ICP isn’t sharp enough, or that your positioning hasn’t been tested against real market conversations. I help you go back to the source, so that everything downstream — content, sales pitch, onboarding — becomes easier to align.
- ICP definition and validation grounded in real evidence
- Positioning tested against actual market conversations
- Messaging that reflects genuine product expertise, not marketing spin
- Alignment across marketing, sales, and product on who you’re really selling to

Stalled pipeline
Good conversations that go nowhere are a process problem, not a product problem. You’re talking to the right people but deals stall, timelines slip, and every call feels like starting from scratch. The issue is usually the absence of a repeatable sales process built on real signals, not gut feel. In 90 days, we can go from unclear traction to a pipeline you can reason about and build on.
- A sales process proven in real customer conversations
- Discovery and qualification built around your actual ICP
- A pitch that travels without you in the room
- Pipeline visibility that doesn’t depend on the founder’s memory

Product-market gap
Building a great product is not enough. The market needs to meet it halfway. Most technical founders I work with know their product deeply. What’s harder is maintaining a clear line between what you’ve built, what the market actually needs, and how to close that gap without losing momentum. That’s the conversation I’m good at having, because I’ve been on both sides of it.
- Product discovery rooted in market signals, not internal conviction
- Roadmap decisions that connect to real customer pain points
- A shared language between product, engineering, and go-to-market
- Execution that stays aligned as the company grows
Not sure where to start?
Most founders and leadership teams don’t start with a clear brief.
They start with friction: unclear priorities, slow execution, or growth that doesn’t match the effort invested.
That’s normal.
My role is to help you make sense of where the real problem is, and decide what to tackle first.





