You don’t need software.
You need the right solutions.
I help founders and executive teams make better decisions about what to build, how to bring it to market, and how to scale sustainably, from SaaS products to digital transformation initiatives.
Let's work together
We Worked Together

Product & Strategy Clarity
When teams lose clarity on what to build, execution slows and alignment breaks down. I help founders and product teams regain confidence in their decisions by clarifying user problems, priorities, and the rationale behind every roadmap choice.
- Identifying which problems are truly worth solving
- Structuring product discovery and validation
- Making prioritization decisions explicit and defensible
- Aligning product, engineering, and business expectations
- Reducing waste by focusing on what drives real value

Go-To-Market & Adoption
A good product doesn’t sell itself. Adoption and growth require a clear understanding of who you serve, how value is perceived, and how teams work together across the customer lifecycle. I help you turn product value into sustainable traction.
- Refining your ICP, positioning, and messaging
- Aligning sales, marketing, and customer success motions
- Iterating on acquisition and activation channels
- Designing GTM strategies grounded in real customer behavior
- Building trust with technical and non-technical audiences

Execution & Digital Transformation
As organizations grow, execution often becomes harder instead of faster. I help leadership teams improve how decisions are made, how work flows, and how tools support execution — without adding unnecessary complexity.
- Reducing organizational and operational friction
- Improving collaboration across teams and functions
- Aligning tools, workflows, and responsibilities
- Supporting pragmatic agile and change initiatives
- Making transformation tangible and adopted, not theoretical
Not sure where to start?
Most founders and leadership teams don’t start with a clear brief.
They start with friction: unclear priorities, slow execution, or growth that doesn’t match the effort invested.
That’s normal.
My role is to help you make sense of where the real problem is, and decide what to tackle first.





