I’m a product and go-to-market leader with 17 years of experience building, launching, and scaling SaaS products, from early-stage startups to post-acquisition environments.

My work focuses on helping founders and leadership teams make better decisions about what to build, how to bring it to market, and how to scale execution without losing clarity.

I’m hands-on, pragmatic, and impact-driven. I’ve spent most of my career navigating ambiguity, aligning stakeholders, and turning complex situations into actionable paths forward.

Outside of work, you’ll find me on a gravel bike or in running shoes, occasionally playing an online game, and most of the time enjoying life with my wife and our three boys.

Management, Strategy, & Software Consultant

I design solutions by combining analytical rigor with a pragmatic, execution-focused approach.
My work sits at the intersection of data, user experience, and business strategy, with a single goal: delivering measurable impact without unnecessary complexity.

I don’t believe in one-size-fits-all frameworks. Context matters. Constraints matter. People matter.

Core values

• Pragmatism
  Solutions tailored to your context, not ideology or trends.

• Transparency
  Decisions grounded in facts, trade-offs made explicit, and communication kept clear.

• Resilience
  Systems and teams designed to adapt under uncertainty, not collapse under pressure.

• Communication
  Open, honest dialogue as the foundation for alignment, trust, and execution.

My role is to help you identify the levers that truly matter, and support you in applying them effectively.

Why work with me?

Clients usually work with me because they want clarity, not more noise.

• Data-informed, not data-blind
  I use metrics such as adoption, retention, and churn to guide decisions. And when data is incomplete (which is often the case), I help teams reason clearly instead of guessing.

• User-centered by design
  Products succeed when they respect real user constraints, not internal assumptions.

• Strategic, but grounded in reality
  I focus on high-impact decisions and help teams avoid spreading effort too thin.

• Collaborative and hands-on
  I work closely with teams to align perspectives and turn insight into action.

If you value clear thinking, honest conversations, and tangible outcomes, we’ll likely work well together.

Why such a strange brand name?

(Pronounced /ˈheɪmɪr/ — HAY-meer)

Heimir Consulting draws inspiration from Viking lore, combining Mimir, the wise counselor of the Norse gods, and Heimdall, the vigilant guardian of the bridge between worlds.

Together, they represent what I aim to bring to leadership teams: connecting vision with action, and strategy with execution.

Like the Vikings, farmers before they were warriors, I thrive in environments where resilience, discipline, and clear communication turn uncertainty into progress.

My experience in startups and scale-ups has taught me that a week of focused effort, applied to the right problem, can often achieve more than months of unfocused activity.