Christophe Dujarric

I’m not a marketer who learned to speak tech. I’m an engineer who spent 17 years figuring out why good products don’t always win.

My first real job ended in failure.

€4M raised. A product everyone loved. A market we never found.

iOpener Media had a genuinely revolutionary concept: real-time GPS data from racing cars fed into a video game, so spectators could compete against Schumacher from their couch during an actual race. Everyone we pitched it to was excited. Nobody bought it at scale.

That experience is the reason I do what I do today.

After that, I spent 17 years making sure that gap doesn’t happen: Traveldoo (enterprise buying cycles), SensioLabs and Blackfire (positioning a developer tool before the category existed, acquired by Platform.sh), Bump.sh (first business hire, GTM from zero).

The thread across all of it: strong product, unclear market, gap between the two. That’s the only problem I work on now.

How I work

I get into the details: the sales calls that stalled, the positioning doc nobody agrees on, the ICP that means three different things to three different people.

I ask uncomfortable questions. Not to be difficult, because the uncomfortable questions are usually the ones that matter.

I work directly with founders and their teams. Not around them. The goal is always a shared understanding of what the problem actually is. Once that’s clear, the solutions tend to follow.

And I’ll tell you when I think you’re heading in the wrong direction, even if that’s not what you want to hear.

Outside of work

I run. I ride gravel. I spend a lot of time with my wife and our three boys, which is chaotic and wonderful in roughly equal measure.

I have strong opinions about a small number of things. One of them: most business problems are far simpler than the solutions people propose for them.

Why Heimir?

(Pronounced /ˈheɪmɪr/, HAY-meer)

Two figures from Norse mythology: Mimir, the counselor whose wisdom the gods sought before any important decision, and Heimdall, the guardian who stood at the bridge between worlds and saw everything that crossed it.

Together they capture something I think about constantly: the value of seeing clearly across boundaries that others treat as walls. Between product and market. Between technical depth and business reality. Between what a founder believes about their product and what a customer actually experiences.

That’s the bridge I try to build.