Blog Posts
Explore Christophe Dujarric’s blog for actionable insights on product management, SaaS strategy, and data-driven decision-making, drawn from hands-on experience.

Why I Published a 100 B2B SaaS Audit Report
One day, during an interview process for a Product Marketing role, I was asked:
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An undocumented feature does not exist
I’m writing those lines not long after Snowflake announced they fired 70 technical writing people over the excuse that AI can do their job.
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AI Won't Kill SaaS
In the Series “AI will take our jobs”, current episode is “AI will kill SaaS”. Because of vibe-coding. Because of OpenClaw. Because of…
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SaaS Growth: Targeting Is Key
Closing a deal with a customer starts with having accurately targeted the right Ideal Customer Profile.
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Building the Right Product: Why, What, and How
Reminder: don’t trust fancy methodology names I tend to repeat myself over all of the articles I’m publishing here, yet let me do it one more time for this…
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A Guide: Frugality in Offline Events for SaaS Startups
Introduction Frugality is the quality of being frugal, sparing, thrifty, prudent, or economical in the consumption of resources such as food, time or money, and…
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Product Design, Roadmap, and Estimations
I’ve written about this topic already, a long time ago. Yet, it was with other words, with less experience. And I’m doing it again, as throughout the teams I…
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Chatbots, My Rules of Engagement
Many can witness, I can be considered a laggard when it comes to using Chatbots. I must say, I’ve always been super cautious about those beasts.
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Hopes and (Reasonable) Expectations
It might feel like a strange topic to revive this blog once more but taking a step back, it is the result of now 17 years of working in start-up and scale-up…
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Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?
Last week, I had a real blast giving a talk at ProductInCorp summit Nantes 2024.
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