NEWNew: French Tech B2B SaaS Positioning Report 2026  Read the report →

Blog Posts

Explore Christophe Dujarric’s blog for actionable insights on product management, SaaS strategy, and data-driven decision-making, drawn from hands-on experience.

Why I Published a 100 B2B SaaS Audit Report
Christophe Dujarric SaaS

Why I Published a 100 B2B SaaS Audit Report

One day, during an interview process for a Product Marketing role, I was asked:

Read More →
An undocumented feature does not exist
Christophe Dujarric Product Management

An undocumented feature does not exist

I’m writing those lines not long after Snowflake announced they fired 70 technical writing people over the excuse that AI can do their job.

Read More →
AI Won't Kill SaaS
Christophe Dujarric SaaS

AI Won't Kill SaaS

In the Series “AI will take our jobs”, current episode is “AI will kill SaaS”. Because of vibe-coding. Because of OpenClaw. Because of…

Read More →
SaaS Growth: Targeting Is Key
Christophe Dujarric SaaS

SaaS Growth: Targeting Is Key

Closing a deal with a customer starts with having accurately targeted the right Ideal Customer Profile.

Read More →
Building the Right Product: Why, What, and How
Christophe Dujarric Product Management

Building the Right Product: Why, What, and How

Reminder: don’t trust fancy methodology names I tend to repeat myself over all of the articles I’m publishing here, yet let me do it one more time for this…

Read More →
A Guide: Frugality in Offline Events for SaaS Startups
Christophe Dujarric Go-To-Market

A Guide: Frugality in Offline Events for SaaS Startups

Introduction Frugality is the quality of being frugal, sparing, thrifty, prudent, or economical in the consumption of resources such as food, time or money, and…

Read More →
Product Design, Roadmap, and Estimations
Christophe Dujarric Product Management

Product Design, Roadmap, and Estimations

I’ve written about this topic already, a long time ago. Yet, it was with other words, with less experience. And I’m doing it again, as throughout the teams I…

Read More →
Chatbots, My Rules of Engagement
Christophe Dujarric Technology

Chatbots, My Rules of Engagement

Many can witness, I can be considered a laggard when it comes to using Chatbots. I must say, I’ve always been super cautious about those beasts.

Read More →
Hopes and (Reasonable) Expectations
Christophe Dujarric Personal Growth

Hopes and (Reasonable) Expectations

It might feel like a strange topic to revive this blog once more but taking a step back, it is the result of now 17 years of working in start-up and scale-up…

Read More →
Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?
Christophe Dujarric Product Management

Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?

Last week, I had a real blast giving a talk at ProductInCorp summit Nantes 2024.

Read More →