Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?

Last week, I had a real blast giving a talk at ProductInCorp summit Nantes 2024.

It had been a while since I last gave a talk. And it was a first for me to do that on a Product Management topic. I’m thankful to OnePoint and François Amisse for the opportunity. I’m now very much looking forward to the next time I’ll do that!

And I’m thinking: looking at the feedback I received, it could be worth it to give that talk again. Like many of us, I have an impostor syndrome. And yet, like many conference speakers, I came to realize that the stories I have to share can benefit others. Can I improve it? For sure. Now how best to improve it than give it again, and get feedback?

Hence, I won’t share all of its content right here. Let me just give a sneak peek at it, and feel free to reach out if ever you read those lines and believe this talk could be interesting to your community, even local, or remote.

This talk is about talking to leads and customers. It is about what drives any product manager: solving real problems for real users. Now how to do that when you don’t talk to them? How do you know if the next feature you’ll build actually supports your business growth?

From an early-stage start-up to a scale-up, your intuitions don’t matter. You have bias. So do your founders, salespeople, and CSMs. The source of truth is in the minds of your current and your next users.

Some key takeaways from this talk:

• Good discovery relies on serendipity
• Transparency pays-off
• Experiment with ICPs more than you experiment with products
• Bias are evil

Want to hear more? Reach out to me via LinkedIn.