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Go-to-Market

AI Won't Kill SaaS
Christophe Dujarric SaaS

AI Won't Kill SaaS

In the Series “AI will take our jobs”, current episode is “AI will kill SaaS”. Because of vibe-coding. Because of OpenClaw. Because of…

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SaaS Growth: Targeting Is Key
Christophe Dujarric SaaS

SaaS Growth: Targeting Is Key

Closing a deal with a customer starts with having accurately targeted the right Ideal Customer Profile.

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A Guide: Frugality in Offline Events for SaaS Startups
Christophe Dujarric Go-To-Market

A Guide: Frugality in Offline Events for SaaS Startups

Introduction Frugality is the quality of being frugal, sparing, thrifty, prudent, or economical in the consumption of resources such as food, time or money, and…

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