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What Startups Do Out of Necessity, and SMEs Should Do by Choice
The startup world is almost a parallel universe. A world with its own vocabulary, its own rules, its own dynamics, its own codes. A complete paradigm of its…
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Why I Published a 100 B2B SaaS Audit Report
One day, during an interview process for a Product Marketing role, I was asked:
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AI Won't Kill SaaS
In the Series “AI will take our jobs”, current episode is “AI will kill SaaS”. Because of vibe-coding. Because of OpenClaw. Because of…
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SaaS Growth: Targeting Is Key
Closing a deal with a customer starts with having accurately targeted the right Ideal Customer Profile.
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