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Agile, Product Management

A Top-Down Approach to Product Design in Agile Environment

Product Design is an engineering process. It is not just about drawing a beautiful user interface, it is about building a solution to a user's need. It is a succession of logical steps in thinking and writing, which I recommend to browse through sequentially. And the best approach to my experience is going top down.

Marketing, Product Management

Know your Product – Pitch it

Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte. Contrary to what most Americans seem to believe, that quote meaning "I have made this longer than usual because I have not had time to make it shorter." is actually from Blaise Pascal. But OK,… Continue reading Know your Product – Pitch it

Product Management

The Essence of Product Management

There's one thing that has been rather disturbing at the beginning of my career as a Product Manager. Nobody understands what that means. In France especially, not long ago, job boards used to display "Product Manager" positions which would lead you directly to managing the stock of your local supermarket. Sadly, that is still a… Continue reading The Essence of Product Management