Stakeholder Alignment

Building the Right Product: Why, What, and How

Building the Right Product: Why, What, and How

Reminder: don’t trust fancy methodology names I tend to repeat myself over all of the articles I’m publishing here, yet let me do it one more time for this particular topic: I don’t believe in dogmas.

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Hopes and (Reasonable) Expectations

Hopes and (Reasonable) Expectations

It might feel like a strange topic to revive this blog once more but taking a step back, it is the result of now 17 years of working in start-up and scale-up companies. I won’t pretend I’m some sort of wise, old man. But I’ve learnt a couple of things, and I like sharing it.

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Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?

Go-to-Market & Discovery: When Is the Last Time You Talked to a Lead?

Last week, I had a real blast giving a talk at ProductInCorp summit Nantes 2024.

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Some Keys to Setting Objectives

Some Keys to Setting Objectives

Why not read this post further I wondered for a minute whether I’d title this blog post “Forget about setting objectives”. Why? Essentially because, as you might have noticed if you read some of my past posts, I’m rather against dogmas. And today, at least in the software industry, most of the chats I have with people about “objectives” include the “OKR” term.

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Product Management Is Not Project Management

In the early days of this blog, I started writing a series of articles on what Product Management is, and what it is not, according to my experience. There’s a draft I initiated back then that I thought would be uninteresting. I’m pretty surprised that I’m now writing it, but after seeing some discussions about it in some product management communities, I felt it was time.

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The Product Is the Organization

The Product Is the Organization

The Product is the Business. The User Problem is the Essence of the Product. Let me give it a twist: The Product is the Organization. Your team’s coordination defines your ability to deliver the Product.

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Product Design Is Not Product Management

Product Design Is Not Product Management

Two years ago, I wrote about what it means to work on a product rather than on a technology.

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