How to Start
The first step is a conversation.
No pitch, no predefined scope. Just a discussion to understand where you’re stuck and whether I’m the right person to help.
Most conversations start the same way: not with a clear brief, but with the sense that something isn’t quite working.
Where teams usually get stuck
Most founders and leadership teams don’t come to me with a perfectly defined mission.
They come with signals that something isn’t working as it should:
- Too many initiatives, not enough impact
- Unclear product priorities and endless debates
- Growth or adoption that doesn’t match the effort invested
- Teams losing alignment as the organization scales
- Tools and processes adding friction instead of clarity
If any of this sounds familiar, you’re not alone. And it’s usually a sign that the real problem sits between product, go-to-market, and execution.
How I help
I work at the intersection of strategy, product, and execution to help teams regain clarity and move forward with confidence.
My work typically falls into three areas:
1. Clarifying what to build, and why
When priorities are unclear, execution suffers.
I help you:
- identify which problems are actually worth solving,
- make product and roadmap decisions explicit and defensible,
- align product, engineering, and business expectations.
2. Turning value into adoption and growth
A good product is not enough if value doesn’t translate into traction.
I help you:
- refine your ICP, positioning, and messaging,
- align sales, marketing, and customer success around outcomes,
- iterate on go-to-market and adoption strategies using real signals, not assumptions.
3. Improving execution as you scale
Growth often introduces friction instead of leverage.
I help you:
- reduce organizational and operational bottlenecks,
- improve how decisions are made and owned,
- align tools, workflows, and teams with how work actually happens.
I don’t just advise from the outside. I work hands-on with teams to turn insight into action.
What working together looks like
There is no single engagement model. Depending on your context, we can work together through:
- short-term diagnostic or advisory missions,
- longer-term partnerships,
- part-time or embedded roles during key phases.
I’m remote-first (based in Nantes, France), with occasional on-site work when it adds real value.
Who this is for
I typically work with:
- founders and executive teams of SaaS and B2B companies,
- scale-ups navigating product, GTM, or organizational complexity,
- SMBs who recognize the need for better digital solutions, not just more tools.
If you value pragmatism, clear thinking, and measurable impact, we’ll likely work well together.